Nahel.com started as an award-winning business plan incubated by Founder Saeid Hejazi while studying engineering at York University back when online retail was more of an academic theory than a well-proven business practice in the Middle East. Nahel.com began with a bang, winning first place against 478 teams in the National Business Plan Competition at the University of Toronto.

Originally, Nahel.com sold products through other existing markets. We were involved in all aspects of selling products online, and continued our dedication while staying focused on our core mission of improving the price, service and variety of products sold over the internet. In July of 2009, Nahel evolved into a full e-commerce platform with the goal of establishing the pre-eminent online retail portal in for the Middle East.

Today, equipped with our know-how, and our mantra, Nahel.com enters a new phase of online retail; one that goes further than just selling products, allowing us to exercise our passion for cutting-edge customer service that makes full use of live events and social media –becoming an integral player wherever dynamic initiatives and communities emerge in the UAE.